10 Rules of growing a startup from 0 to $2K MRR

Dagobert Renouf has recently grown his startup from 0 to $2K monthly revenue. It was not all roses. Why does nobody want to buy from you from day one, and how to get a steady and growing income? These 10 rules contain the answers Dagobert has found.

1. Wrong, lame or poor marketing is better than no marketing at all.

Logology has 2 co-founders: me and my wife. As a technical person through and through, from the very beginning I was focused on the product. My wife is a designer, she is a source of a unique knowledge set and skills that is behind all Logology business. So basically, she was focused on the product too. None of us was dealing with marketing in the beginning. And this was our biggest mistake. When we shipped the product it did not matter how perfect it was from a technological point of view, how drastically different it was from anything on the market — just because we had not made a conscious and focused effort to sell it there were no customers to buy it. It took us almost a year to realise where we were wrong. It was a miserable year with virtually no sales and no revenue — and it all made us doubt if we could make it work.