5 Rules To Help You Stay On Top Of Your Game

If you go all-in for the victory you might be setting yourself up for losing the game. Here’s what you have to do instead.

“We are the best ‘’, “We’ll crush it”, “We’ll win this game” —

— we hear all these slogans way too much in business. However, this “all-for-a-victory” mindset instead of paving the road to victory is doing just the opposite. Counterintuitively, it pushes you further to spend more and more resources fighting your competition instead of doing what’s right for you and your business.

In his book “The Infinite Game” Simon Sinek points out that there if there’s at least one competitor — you have a game. But there are two types of games. They are different and one should approach their gaming strategy from different perspectives, depending on the game you’re playing.

Unlike a lottery game or football, business is an infinite game. You can’t “win the business”. The players on your market are known (your immediate competition, partners, vendors) and unknown (competition that is yet to come, companies that don’t offer the same service as you but still compete with you over customer’s time, money or attention). The rules constantly change (not only regulations, but rules of doing marketing, leading…