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5 Ways To Use Influencers to Grow Your Startup

Influencers can boost your brand awareness up to x10. And in many cases you don’t even have to pay for that

Ana Bibikova
5 min readOct 5, 2021
Photo by Maddi Bazzocco on Unsplash

If you’re not sure how useful influencers can be for your business, take this recent example: Carrd — a service that helps with building a very simple single-page website. Carrd’s founder AJ has been growing this business steadily for 2 years. Userbase grew at a good speed of 10K a month. By April 2020 Carrd was a small but proud player on the market of nocode website builders with somewhat 500K users. But then suddenly — boom! — an explosive growth that brought Carrd hundreds of thousands of new users. By May 2021 Carrd reached $1M ARR and 3 million micro-sites. In July AJ turned to investors and raised millions of dollars in venture capital.

What caused all this excitement and brought millions to Carrd founder? one single tweet of Kim Kardashyan who was not talking about Carrd at all but she left a link to the platform. This one event triggered a set of life-changing moves for hundreds of people, and made AJ a millionaire.

The most crazy thing? He did not even have to pay for this promotion. Can you do something like this and get endorsement from influencers without spending a dime? Yes! You can. Let’s see what strategies other founders…

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Ana Bibikova
Ana Bibikova

Written by Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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