This can be a life changing moment for you. Instead of doing 9/5 for the rest of your life you can be making hundreds of $$ in several years. — Layoffs are happening a lot lately. Sadly, the roles that get the biggest hit are around marketing. What are your options if you’re a marketer that lost your sources of revenue? How about launching a startup for a change? Yes, I know, I know: — But I’m a non-techie! How…

The only guide to the cold emailing that you’ll ever need — Nathan’s SaaS business hit $1,500 MRR before he got stuck. He tried everything: content marketing, webinars, partnerships. For almost 3 months he struggled trying to figure out what to do. Nothing was working. Nothing until cold email. Finally, he went all-in with cold email outreach and in 12 months hit…

A powerful framework that can be used as a marketing tool, and a part of a product development process. Find out if it fits your product. — Let’s start with a story Rob the builder was the greatest up and coming gizmo maker in the world. He was the smartest inventor and the most brilliant designer his professors at Gizmo Academy had ever seen. After finishing his certificate in gizmo design, Rob knew it was time to make his mark on the…

There are two ways to build a buying persona and choosing a wrong one might ruin your marketing campaign — Different Personas for B2B and B2C marketing I’d been building Buying personas for several years helping startup founders as a consultant until in 2020 I was invited to help with product positioning and messaging into a B2B Thailand-based SaaS. To tell you the truth, my experience with B2B SaaS was not impressive. I worked a lot in…

You can considerably improve your sales if you learn to use loss aversion efficiently. Here’s how to do it. — In April 2014 Pieter Levels, now well-known founder of Nomad List and Rebase.co launched Go Fucking Do it — a tool where you pledge money to achieve your goals. The idea was crazy simple: just set your goal publicly, name your pledge (can be anything, no limits) and the timeframe…

5-why method that will help you pinpoint the jobs-to-be-done and customer pain points. — Customer interviews are tough. There are tiny things you can trip over and make a customer completely “shut down” or start lying to you. However, the most dangerous mistake is to play everything by the book, follow all the customer interview rules and end up missing the core customer pain…

You can considerably increase your conversion rate if you embrace the principle of Relativity. Here’s how — They say that Ben Horowitz, a cofounder and general partner at the venture capital firm Andreessen Horowitz, spent about 12 months writing his bestseller The Hard Thing About The Hard Things where he explains how startups actually work behind the scenes. His book can be purchased on Amazon for $8.69…

A framework that allows to get up to $10K in sales or sell the startup for $20K in 5 months — Nate, born and raised in Savannah, GA moved to Atlanta in 2009 to attend Georgia State University. His family was not wealthy, and Nate had to work hard to pay for tuition. But no matter how hard he tried, his efforts were not enough. His student debt grew fast. In…

Anchoring is a technique that is used by every single retailer in the world. But it also works wonders on the web. Here’s how — Were there more or less than 50 hieroglyphs in the ancient Egyptian writing system? If you know the answer, fine. If you don’t please don’t Google it just yet. Remember the number that you have in your mind. The answer: the ancient Egyptians hieroglyphic system contained over 700 symbols. Though…