Best marketing channels for early stage startups

Something to add to Go-to-Market slide in your Pitch Deck

About 80% of first time founders I meat within our educational platform Entrytoo struggle with this particular slide. Team slide, business model slide, even cash flow and financial forecast slide, — we can help with all this. But with marketing founders have to use their own imagination and expertise to explain what channels they’re going to utilise to get their product to the market and attract as much customers as they can. The most often question we get during our mentoring sessions: what marketing channels proved to be most lucrative for early stage startups? With big corporations it’s easy: you have huge budgets and networks to run. But with early stage startups when you have to operate on a very tight (not to say, zero) marketing budget, you’d definitely want to use something with the highest benefit-cost ratio. What exactly can it be?

Well, that’s what first time founders who’ve managed to move their startups to the next stage, say.

Organic search

55% of founders say that “building a solid website and creating compelling and unique content”, is the definitive answer. They point out that in today’s competitive environment so many have entered innovation scene and have tried so many different channels with more or less decent results, but at the end of the day, creating relevant content pays dividends with the time. Website and SEO is a long…