Member-only story
Build In Public: what is it and who is it for?
A powerful framework that can be used as a marketing tool, and a part of a product development process. Find out if it fits your product.
Let’s start with a story
Rob the builder was the greatest up and coming gizmo maker in the world. He was the smartest inventor and the most brilliant designer his professors at Gizmo Academy had ever seen.
After finishing his certificate in gizmo design, Rob knew it was time to make his mark on the world and got straight to work building the next great thing.
Ten short years later, it was done. The most perfect gizmo ever built. Everyone in the world needed it and it solved every problem such a device could solve.
Rob flung open the door to his workshop shouting Eureka!
The response? Crickets.
After ten years of building, Rob had an amazing product and no-one to show it to. To be frank, no one gave a poo, and no one knew they needed what Rob was selling.
He might have been the best gizmo maker there ever was, but without a marketing plan he was still at step one. Even worse, most people who could use a gizmo already had one that worked pretty well.
This thinly-veiled allegory is a far too common story in the real world.
