First emailing lists: where to get them

Emails are great for early stage startups in terms of attracting new customers and proving product-market fit. But how do we get those first 100 people to send emails to?

Some founders think that emailing era has long passed and sending emails to your perspective customers is totally lame. Others believe that if you don’t tell people about your product, the chances of them finding you on their own are very few. My personal opinion: mailing lists might come in handy for some products and can be vitally important for others. It all comes down to pain points and customers awareness of new solutions available to solve their problems. Besides, if you’re going to approach a bank or an investor, having a mailing list with at least 100 perspective customers is always a good proof of the fact that you know your marketing and start selling your product as soon as you bank accounts are refilled. So, where do you start looking for this first 100 emails?

Paid solutions

Let’s first focus on the easy part and presume you have a small budget to spend on the initial mailing list. The best way to approach it is to set up a pre-launch landing page, and product/service accounts in Twitter, Facebook, Linkedin, Instagram (YouTube and TikTok for some locations and services).