How can events be used as a marketing tool

Events can become one of the most efficient ways of getting more customers for your startup. Here’s what you need to do.

Ana Bibikova


on-stage presentation
Photo by Teemu Paananen on Unsplash

What do you think of when you hear “events”? Probably trade-shows, industry specific events like Websummit? Or, perhaps, business lunch for important leads? That’s right. They are all events. But there are many more that you won’t even think about. However, they have a great potential for becoming your major source of customers. Here are just a few of very efficient examples


SparkToro. Rand Fishkin — a founder of SparkToro and ex-CEO of Moz (the main platform for SEO professionals) — is an influencer on Twitter (300K followers). But he doesn’t use his authority to market his product. He uses it to…get more people into SparkToro events. One of the main tools in SparkToro marketing arsenal — online events. Rand hosts “Office Hours” — online webinars almost weekly. Topics he discusses vary from “How to arrange an efficient PR campaign” to “How to increase cold outreach email open rate to almost 100%”. The point is that his tool — SparkToro — helps with all these tasks. During the webinar he demonstrates how to use SparkToro to achieve the goals. Every webinar attracts up to 1K viewers. Every webinar generates…