How to build a relevant go-to-market strategy

A breakdown of a marketing strategy for a SaaS product: an activities plan with several acquisition tactics.

A few days ago I delivered my lecture on the ways to think of a go-to-market strategy to a group of 30 founders (obviously, online). I believed I laid it out more or less clearly. But sometimes when we hear the theory we struggle with applying it into practice. And, sure enough, right after the lecture I started receiving DM on Twitter and LinkedIn from founders asking for…