How to build you Go-To-Market Strategy
This is a question I’ve been asked about 200 times. And it’s just this month. Here’s a detailed guide on how to do it.
You woke up, looked around and found yourself…in the middle of a desert.
You have no idea, how did you get here. There’s no water around and no sun screen.
When the stress of waking up in the unknown location finally diminishes you will probably start planning things that should be done:
- Find water
- Find sunscreen
- Find help
- Get out of here
This is a roadmap — your declaration of what you’re planning to do with this mess you’ve found yourself in.
But obviously, the roadmap alone is not enough
You also have to figure out HOW you’re going to do everything that you’ve planned.
The HOW part is your “GO-TO-MARKET”.
The beauty of it is that you can be flexible: if you come up with an idea how to get to 4) from 0) and get out of this mess straight away no one is going to blame you.
For instance, you know that you have a cell phone in your pocket and you can write down sometjing like this👇
