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Simon Høiberg is a founder of FeedHive — a social media posts scheduling tool. FeedHive is not his first startup but it’s the only successful one. Right now, Feed Hive is close to $1M ARR and growing 20–30% a months. Why had Simon’s previous ventures failed? He had no audience to sell his services to.
When he first had the idea to build a scheduling tool he decided to do it in a way, he’d never done before. He took almost a year for building his audience. He started posting on Twitter, on LinkedIn and created a YouTube channel. In less than a year he had almost 40K followers on Twitter, close to 20K followers on LinkedIn and 5K YouTube subscribers. Altogether, it summed up to 65K people that Simon was able to address to directly, without spending a dime on marketing campaign. No wonder, the product he launched, gained customers from Day 1. Up to now, social media remains one of the most important channels for customer acquisition for FeedHive.
But how did Simon Høiberg manage to grow his audiece so fast? What made his content compelling for others, interesting and sharable? How did he…
