How to determine product pricing? Just price it higher

Pricing can be tricky. Especially when you just enter the market. It seems that if you make your offer more competitive the customer will be inclined to choose it over other available options. Offering life-time deals or annual subscription for $50 “just for the launch week” — seems plausible, right? Everyone does it, meaning it works. But let me tell you something…




Marketing strategist, startups mentor, co-founder in

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Ana Bibikova

Ana Bibikova

Marketing strategist, startups mentor, co-founder in

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