How to determine product pricing? Just price it higher

Why pricing your product lower makes no sense and what options do you have with the pricing policy.

Pricing can be tricky. Especially when you just enter the market. It seems that if you make your offer more competitive the customer will be inclined to choose it over other available options. Offering life-time deals or annual subscription for $50 “just for the launch week” — seems plausible, right? Everyone does it, meaning it works. But let me tell you something…