How to get the most of the social proof?

Turning social proof into a powerful tool to boost your conversion rate

We all know that we need social proof on the landing page. But what kind of proof? And how efficient can it actually be? Do we need to post testimonials provided by the real people or generic “Andy N. likes it” will do?

If you’re asking yourself these questions — you might not like the answer.

Gialdini’s experiment