How to get the most of the social proof?

We all know that we need social proof on the landing page. But what kind of proof? And how efficient can it actually be? Do we need to post testimonials provided by the real people or generic “Andy N. likes it” will do?

If you’re asking yourself these questions — you might not like the answer.

Gialdini’s experiment




Marketing strategist, startups mentor, co-founder in

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Ana Bibikova

Ana Bibikova

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