How to grow from 0 to $10K MRR in less than 12 months after launching a product that failed
Kilian and Selim launched a product that no one wanted. How did they change the game in less than 12 months?
Selim and Kilian, both talented engineers, were always fond of marketing. When they decided to apply to one of the French incubators they came up with the idea of a digital marketing agency that would do automated Facebook ads. Co-founders quickly jotted a draft of the MVP architecture — everything looked good. Aside from the part where they needed to automate the actual ad creation. They had no idea how to make the tool write a relevant copy plus add the visuals. That’s where they started digging deeper into AI-generated content.
End of 2020 — and GPT-3 released by OpenAI became a very hot topic in the startup industry. Everyone wanted to test it and see how far new technology can take automated content creation (Read another success story about a startup built on the AI-generated content Copy.ai).
— We should give it a try — decided Kilian and Selim and built a tool MarkCopy that would allow users generate content faster. But that’s where they made a mistake.
