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How to launch an info-product and make it profitable from day 1
The ultimate info-product launch check-list. The only one you’ll ever need
4 min readDec 13, 2021
This is a check-list I’ve come up with while launching my Marketing Playbook for startup founders that helps early-stage founders get those first 100 paying customers and more.
I’ve confirmed its efficiency in several iterations:
- I talked to people from big corps who have been launching software products for years. And they confirmed that they use exactly the same framework.
- I talked to 25 creators who had successfully launched info-products and made up to $2000 sales on the Day 1.
- I used it myself for my Marketing Playbook for startup founders and terned out to be super efficient.
So, here it goes. No fluff! Just barebones efficiency!
Info-product launch ultimate check-list
1. Product
Product Proposition
- ✅ Is it clear who the product is for? Specify on the landing page and inside the product
- ✅ Is it clear what is the product promise? Describe the state before and after using this product