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How to launch an info-product and make it profitable from day 1

The ultimate info-product launch check-list. The only one you’ll ever need

Ana Bibikova
4 min readDec 13, 2021

This is a check-list I’ve come up with while launching my Marketing Playbook for startup founders that helps early-stage founders get those first 100 paying customers and more.

An image from the Playbook presentation decipting two apps that are featured in the book

I’ve confirmed its efficiency in several iterations:

  1. I talked to people from big corps who have been launching software products for years. And they confirmed that they use exactly the same framework.
  2. I talked to 25 creators who had successfully launched info-products and made up to $2000 sales on the Day 1.
  3. I used it myself for my Marketing Playbook for startup founders and terned out to be super efficient.

So, here it goes. No fluff! Just barebones efficiency!

Info-product launch ultimate check-list

1. Product

Product Proposition

  • ✅ Is it clear who the product is for? Specify on the landing page and inside the product
  • ✅ Is it clear what is the product promise? Describe the state before and after using this product

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Ana Bibikova
Ana Bibikova

Written by Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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