How to make unhappy customers happier and happy customers happy x2

We all know that an unhappy customer would steal 10 more people from you. It’s a fact and nothing can be done about it, right? Wrong!

Photo by Vinicius Wiesehofer on Unsplash

In December 2002 Daniel Kahneman, Donald A. Redelmeier and Joel Katz from University of Toronto ran an interesting experiment…