How to manage unhappy customers
Unhappy customers drain your energy. They are annoying — especially, the ones on the free tier. But there are bulletproof ways to deal with them.
Most bootstrapped founders I know are introverts (gosh, that I can relate to!). They love the idea of building a successful business, they love seeing those numbers growing on their Stripe accounts. What they don’t like is the fact that the source of these numbers — the customers — sometimes demand a very white glove approach.
Customer service is a tough field. Especially, if you’re not the best person to establish connection with other people and you can’t yet afford to hire the one who is. Especially, if these people are on a free tier and don’t bring in revenue. Instead, they just consume your infrastructure resources, your time, your energy without giving anything back. But you keep on hearing from everyone that “customer is always right” mantra and that “1 unhappy customer scares away 10 happy ones’ ‘. Is there a way out?
That’s what I used while running an e-comm business and that’s what other bootstrapped startup founders use.
1. Reverse psychology
This simple technique works ALWAYS. Like, literary, no matter what business you’re…
