Dec 2, 2021
6 min read
How to price a SaaS product?
Four approaches to subscription pricing and the pitfalls to be aware of
In 2011 two professors from UCSD Ayelet and Uri Gneezy got themselves hired in a local grocery store. With the goal to set an experiment on pricing. And sell some Cabernet bottles.
The results of their experiment were groundbreaking. What they found out will definitely…
