How to price a SaaS product?

A pricing panel on

In 2011 two professors from UCSD Ayelet and Uri Gneezy got themselves hired in a local grocery store. With the goal to set an experiment on pricing. And sell some Cabernet bottles.

The results of their experiment were groundbreaking. What they found out will definitely…




Marketing strategist, startups mentor, co-founder in

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Jennifer Borgh of ‘Borghinvilla Wedding Venue’: 5 Ways To Create a Wow! Customer Experience

5 Mistakes Startup Founders Make During the Market Launch

Identify & Capitalize On Your Competitive Advantage

Good, Bad and Ugly Elon Musk —

Meet the Presenters: Raising Capital in the Defense and Security Sector Online Event

GrowLab Case Study: Moisture Planting Technologies

What is a Fractional Executive?

Announcing the 2021 Endeavor Outliers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ana Bibikova

Ana Bibikova

Marketing strategist, startups mentor, co-founder in

More from Medium

Lifetime Deals 101: how and when run lifetime deals for your startup

special deal poster

#16. How to Build a Multi-Million Dollar per Month Startup in Public w/ Nathan Barry

A Six-Step Guide to Building a Successful SaaS Application

This startup is making building contractors more efficient on their jobsites.