How to skyrocket sales from $20K to $800K with a product launch
An old but efficient framework that proved to start a flywheel effect and generated hundreds of pre-orders.
5 min readNov 15, 2021
In 1977 Gary Halbert, the best copywriter of all times, was hired to manage the launch of Tova Perfume. After the launch, the company’s revenue skyrocketed from $20K/month to…
