How to use herding to grow your SaaS

Humans are social animals, we’re programmed to trust the herd. This knowledge can help you improve your conversion rate. Here’s how.

Ana Bibikova
8 min readMay 30, 2022

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If you have even been to Manhattan you know how the herding bias look like.

The first time I started suspecting something weird was going on when in 2013 I…

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