How to use hormones to grow a startup

It’s not just a “brainy stuff”. You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting. Here’s how.

Even you’re not a behavioural scientist you definitely have heard these terms: oxytocin, dopamine, serotonin. They are used widely in pop-science and narrative around human behaviour. You might know what each of them actually do but you probably have a general impression that they are hormones and that they have some impact…