How to use Loss aversion to grow your SaaS

In April 2014 Pieter Levels, now well-known founder of Nomad List and launched Go Fucking Do it — a tool where you pledge money to achieve your goals. The idea was crazy simple: just set your goal publicly, name your pledge (can be anything, no limits) and the timeframe (for ex. stop drinking coffee completely in a month). Then stick to achieving your goal. If you fail…




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Ana Bibikova

Ana Bibikova

Marketing strategist, startups mentor, co-founder in

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