How to use Loss aversion to grow your SaaS

You can considerably improve your sales if you learn to use loss aversion efficiently. Here’s how to do it.

In April 2014 Pieter Levels, now well-known founder of Nomad List and Rebase.co launched Go Fucking Do it — a tool where you pledge money to achieve your goals. The idea was crazy simple: just set your goal publicly, name your pledge (can be anything, no limits) and the timeframe (for ex. stop drinking coffee completely in a month). Then stick to achieving your goal. If you fail…