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Non-tech founder’s trap: never ever do these 3 things

If you don’t want to pay over $100,000 for a lesson you can get for free

Ana Bibikova
7 min readNov 10, 2020

How much are you able to pay for education? $15,000 a year? $25,000? $50,000? I personally know a bunch of non-tech founders who lost over $100,000 in a couple of months. It is a price they paid for hard obtained knowledge what should never ever be done. It doesn’t matter that googling up “founders common mistakes” most probably would yield a list of articles describing these same traps I’m going to talk about. Still, non-tech founders step into them again and again paying thousands for this grim experience. The smart way, though, is to learn from real life stories and safe these thousands for the future, where you’ll be able to multiply or all the same lose them, but at least in a way that will be creative, unique and totally yours.

The New Yorker

1. Skip an MVP stage

Story

Naresh is a non-tech founder from South Africa. He’s raised $15,000 from his friends and family to launch a multi-sided pet-related projects crowdfunding platform. The service seemed very perspective, he recalls. Crowdfunding market is constantly growing in the US and Europe and I saw an opportunity for Africa here. Investors I’ve talked to were impressed from the get go and offered to

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Ana Bibikova
Ana Bibikova

Written by Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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