Priming effect in retail marketing

I stumbled upon the concept of priming several years ago when I was building a startup in retail. I had already opened 4 stores, and though I was constantly looking for new locations, I started thinking of ways to improve the revenue in the existing points of sale. Just like with online businesses, stores did great on the launch day and maybe a month after the launch. But…

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Ana Bibikova

Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com