Priming effect in retail marketing

Priming is a controversial concept in behavioral economics. But using it I got a 35% boost in sales. This is what I did.

I stumbled upon the concept of priming several years ago when I was building a startup in retail. I had already opened 4 stores, and though I was constantly looking for new locations, I started thinking of ways to improve the revenue in the existing points of sale. Just like with online businesses, stores did great on the launch day and maybe a month after the launch. But…