Questions to ask during a customer interview

5-why method that will help you pinpoint the jobs-to-be-done and customer pain points.

Ana Bibikova
6 min readMay 6, 2022

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Customer interviews are tough. There are tiny things you can trip over and make a customer completely “shut down” or start lying to you. However, the most dangerous mistake is to play everything by the book, follow all the customer interview

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