Social media marketing dilemma: copy-paste or not. Part 2

All social media platforms are different. But does it make sense to come up with different branded content for every media?

In Part I of this series we looked into my personal experience, several cases of personal brands and SparkToro’s social presence.

Now, let’s see what about other companies. Vertial and non-vertical products. Services “for everyone” and services that address a very niche audience. How do the tackle their…