What brain do we address as marketers?

In 2007 two scientists — Brian Wansink and Jeffery Sobal — ran a study on 140 people and established that 99% of day-to-day decisions they made were automatic and subconscious. People did not even notice the very fact of deciding anything.

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Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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Ana Bibikova

Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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