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What content marketing channels to use to grow your business

Here are a couple of examples you’d want to steal

Ana Bibikova
7 min readSep 21, 2021

I’ve been dealing with content marketing for 15 years now. I started when everything was printed and Facebook, IG and Twitter did not exist. Now, the channels have changd. But not the attitude.

Some startup founders I work with stll believe that content marketing = SEO. Or “some blog posts”. This is definitely NOT the case. Just to send them this link as a reference I decided to put some thoughts together and make an overview of content marketing channels that are mostly used today, why are they efficient and what do you have to do to copy their strategies. So, let’s dive in.

Photo by Ian Schneider on Unsplash

What content marketing formats are the most popular today?

1. Social media posts

There are probably tons of articles on how to run a business social media account. I would just cap it up in a few steps:

— Find a content niche that sorrelates to your business. For instance, if you’re a marketing agency, your content niche will be probably the things you’re doing for customers: SEO, branding, web design, developement, etc. The best one in this field I’ve seen so far — Alex Garcia . Just follow him and do what he does. It does look like he has an…

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Ana Bibikova
Ana Bibikova

Written by Ana Bibikova

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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