Why some websites look awesome and show high conversion while others don’t?

Is it about eye-catching design? Or is it more about “selling copy”? Well, if I knew the exact answer to this question I would probably be next to Jeff Bezos in the Forbes ranking. Still, I have some ideas that might help you figure out the secret sauce ingredients on your own.

Good vs bad design

Aren’t there some “golden ratios” that can be used in web design just like artists freely use Leonardo’s heritage for better results?

Web site for Cyprus Government is really old fashioned, thougth the country is trying it’s best to become an innovation hub in South Europe. Don’t they see a discrepancy here?!
Webflow site in 2018 was very “flat”
Webflow site in 2018 was very “flat”
Flat design that was considered very trendy in 2018
Startup lab website in 2019 was full of geometrical shapes
Startup lab website in 2019 was full of geometrical shapes
Geometry-based design way popular in 2019
Modern web site design is “glassy” and consists of severl layers with different ocupacity ratio
Modern web site design is “glassy” and consists of severl layers with different ocupacity ratio
2021 began with “glassy” look

Elements break grid alignment only for a reason

Blinkist website shows a break in grid alignment
Blinkist website shows a break in grid alignment
Tasty.co landing page
Tasty.co landing page

The more Gestalt principles are used in UI — the merrier

Gestalt principles on Pinterest website
Gestalt principles on Pinterest website

Hierarchy of content and design system is a must

Elements structure on Twitch website
Elements structure on Twitch website
Digital agency web site design with tons of broken fonts
Digital agency web site design with tons of broken fonts
Minimalist design in 2021
Minimalist design in 2021

Good vs bad copy

Though, it’s equally important as research show that illustration that doesn’t add value to the text is more harmful than useful

Verbs, adverbs and any action/process oriented expressions in the heading work better than nouns

Robinhood uses active verbs in the heading
Robinhood uses active verbs in the heading

Subheading works better if it offers some very precise details or numbers

“7" website
“7" website
Webflow website in 2021
Webflow website in 2021

Targeted copy works better than generalized

Value should be emphasized instantly — within the very first lines

Jira landing page
Jira landing page

Lost $500K to learn my lessons and went from $0 to $5K in 3 months | Teach aspiring founders how to build startups to last | Anaspiringfounder.com