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Ana Bibikova
Ana Bibikova

1K Followers

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The best from me: readers rating

Top stories that got most responses and upvotes from Medium readers. — I’m Ana, marketing strategist, a co-founder of www.wizenguides.com and I want to say thank you for landing on my profile! I’m a marketing generalist, a startup founder and an entrepreneur. So far, I’ve built 2 profitable businesses with over $4M annual revenue each, and even closed one €6M deal with…

Startup

2 min read

Startup

2 min read


Jul 8, 2022

How to use hormones to grow a startup

It’s not just a “brainy stuff”. You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting. Here’s how. — Even you’re not a behavioural scientist you definitely have heard these terms: oxytocin, dopamine, serotonin. They are used widely in pop-science and narrative around human behaviour. …

Behavioral Economics

4 min read

How to use hormones to grow a startup
How to use hormones to grow a startup
Behavioral Economics

4 min read


Jun 22, 2022

Features vs marketing

Bootstrapped founders constantly argue what’s more important: better features or better marketing. I’d say neither. What then? — I’d say, more important is a better product. But not in a sense you might expect it to be better — meaning, more advanced, sophisticated, with a better UX design or thought-through onboarding. It just has to be more relevant to a specific group of people who have a specific…

Startup Marketing

3 min read

Features vs marketing
Features vs marketing
Startup Marketing

3 min read


Jun 16, 2022

How to increase conversion rate fast

Two methods that would quickly increase free-to-paid users conversion rate for your SaaS. — Every early-stage SaaS startup with a free trial plan has this problem: users sign up for the service but only a little portion of them actually convert into paying users. Read here what are the reasons for that. The good news: there are ways to change it quickly. I personally…

Conversion Rate

4 min read

How to increase conversion rate fast
How to increase conversion rate fast
Conversion Rate

4 min read


Jun 15, 2022

The Other-Side-Of-The-Moon Funnel and measuring marketing activities ROI

In some cases you can’t use sales and revenue to measure up your marketing ROI. What should you use instead? — You are planning to spend $1K on high-quality content as a part of your marketing strategy (let’s say to create 5 video recipes with the ingredients you sell ). Don’t use sales as a metric to measure the ROI. Here’s why. We are reluctant to move beyond Google ads Metrics we use in marketing is a very important…

Startup Marketing

4 min read

The Other-Side-Of-The-Moon Funnel and measuring marketing ROI
The Other-Side-Of-The-Moon Funnel and measuring marketing ROI
Startup Marketing

4 min read


Jun 9, 2022

How to grow from 0 to $10K MRR in less than 12 months after launching a product that failed

Kilian and Selim launched a product that no one wanted. How did they change the game in less than 12 months? — Selim and Kilian, both talented engineers, were always fond of marketing. When they decided to apply to one of the French incubators they came up with the idea of a digital marketing agency that would do automated Facebook ads. Co-founders quickly jotted a draft of the MVP architecture — everything…

Startup Marketing

5 min read

How to grow from 0 to $10K MRR in less than 12 months after launching a product that failed
How to grow from 0 to $10K MRR in less than 12 months after launching a product that failed
Startup Marketing

5 min read


Jun 9, 2022

Your free users don’t want to move to the paid tier— why?

Possible reasons behind a low free-to-paid conversion rate — You’ve built a product but honestly, customers are not lining up. You posted about it on Twitter, LinkedIn, Reddit, in a couple of Facebook groups. Got yourself some traffic, dozens of sign-ups for a free trial (yay!). But when the trial is over you still have almost no conversions. That…

Onboarding

4 min read

Your free users don’t want to move to the paid tier— why?
Your free users don’t want to move to the paid tier— why?
Onboarding

4 min read


Jun 6, 2022

How to monetize a community

Selling membership subscription or ads are not the only options. This is what else you can do to turn a community into a profitable business. — Why did you build a community Chosing the right business model for the community is based on your answer to the million-dollar question: why did you decide to build it in the first place? There are two reasons why building a community makes sense for a founder:

Community

5 min read

How to monetize a community
How to monetize a community
Community

5 min read


May 30, 2022

How to use herding to grow your SaaS

Humans are social animals, we’re programmed to trust the herd. This knowledge can help you improve your conversion rate. Here’s how. — If you have even been to Manhattan you know how the herding bias look like. The first time I started suspecting something weird was going on when in 2013 I found myself in New York City for the first time. The summer was in full bloom, and there were plenty…

Startup Marketing

8 min read

How to use herding to grow your SaaS
How to use herding to grow your SaaS
Startup Marketing

8 min read


Published in Startup Stash

·May 26, 2022

I’m a Marketer and I’ve Just Lost my Job

This can be a life-changing moment for you. Instead of doing 9/5 for the rest of your life, you can be making hundreds of $$ in several years. — Layoffs are happening a lot lately. Sadly, the roles that get the biggest hit are around marketing. What are your options if you’re a marketer that lost your sources of revenue? How about launching a startup for a change? Yes, I know, I know: — But I’m a non-techie! How…

Recession

7 min read

I’m a marketer and I’ve just lost my job
I’m a marketer and I’ve just lost my job
Recession

7 min read

Ana Bibikova

Ana Bibikova

1K Followers

Marketing strategist, startups mentor, co-founder in www.wizenguides.com

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