It’s not just a “brainy stuff”. You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting. Here’s how. — Even you’re not a behavioural scientist you definitely have heard these terms: oxytocin, dopamine, serotonin. They are used widely in pop-science and narrative around human behaviour. …

Bootstrapped founders constantly argue what’s more important: better features or better marketing. I’d say neither. What then? — I’d say, more important is a better product. But not in a sense you might expect it to be better — meaning, more advanced, sophisticated, with a better UX design or thought-through onboarding. It just has to be more relevant to a specific group of people who have a specific…

Two methods that would quickly increase free-to-paid users conversion rate for your SaaS. — Every early-stage SaaS startup with a free trial plan has this problem: users sign up for the service but only a little portion of them actually convert into paying users. Read here what are the reasons for that. The good news: there are ways to change it quickly. I personally…

In some cases you can’t use sales and revenue to measure up your marketing ROI. What should you use instead? — You are planning to spend $1K on high-quality content as a part of your marketing strategy (let’s say to create 5 video recipes with the ingredients you sell ). Don’t use sales as a metric to measure the ROI. Here’s why. We are reluctant to move beyond Google ads Metrics we use in marketing is a very important…

Kilian and Selim launched a product that no one wanted. How did they change the game in less than 12 months? — Selim and Kilian, both talented engineers, were always fond of marketing. When they decided to apply to one of the French incubators they came up with the idea of a digital marketing agency that would do automated Facebook ads. Co-founders quickly jotted a draft of the MVP architecture — everything…

Possible reasons behind a low free-to-paid conversion rate — You’ve built a product but honestly, customers are not lining up. You posted about it on Twitter, LinkedIn, Reddit, in a couple of Facebook groups. Got yourself some traffic, dozens of sign-ups for a free trial (yay!). But when the trial is over you still have almost no conversions. That…

Selling membership subscription or ads are not the only options. This is what else you can do to turn a community into a profitable business. — Why did you build a community Chosing the right business model for the community is based on your answer to the million-dollar question: why did you decide to build it in the first place? There are two reasons why building a community makes sense for a founder:

Humans are social animals, we’re programmed to trust the herd. This knowledge can help you improve your conversion rate. Here’s how. — If you have even been to Manhattan you know how the herding bias look like. The first time I started suspecting something weird was going on when in 2013 I found myself in New York City for the first time. The summer was in full bloom, and there were plenty…

This can be a life-changing moment for you. Instead of doing 9/5 for the rest of your life, you can be making hundreds of $$ in several years. — Layoffs are happening a lot lately. Sadly, the roles that get the biggest hit are around marketing. What are your options if you’re a marketer that lost your sources of revenue? How about launching a startup for a change? Yes, I know, I know: — But I’m a non-techie! How…